Habits and Loyalties of Gamers

Filed in archive Game News on May 21, 2006

IGN Entertainment Survey supposedly reveals the loyalties and habits of gamers. I'm not sure what age group they surveyed, but I don't know any gamers that listen to Gorillaz and I certainly lean more towards Korn than Coldplay. Check out the release below for the full details of gamer loyalties. Personally it sounds to me like they surveyed the console kiddies, though they did cover several of my favorite shows even though Stargate SG1 and battlestar galactica are missing. :)

According to a survey by IGN Entertainment's GamerMetrics and Research Solutions titled "Anatomy of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through IGN.com.

The "IGN Research: Anatomy of a Gamer" approached the fan's life outside of gaming in four distinct categories: Music, Movies, TV and Consumer Brands. The Music category documented a sweeping majority of this young male demographic have moved to the MP3 format, many use iPods. The research also showed that global pop sensations Gorillaz, U2 and Eminem top their playlists. Even though gamers prefer watching DVDs to the box office, FOX's X-Men: The Last Stand was the most anticipated upcoming big screen release, while Disney's Pirates of the Carribbean: Dead Man's Chest followed close behind. On the small screen FOX's two rowdy animated families "Family Guy" and "The Simpsons" led with Comedy Central's "South Park." Survey-takers also voted for Google, Apple and Coca Cola as their top brands.

Findings include:

Music

46% of gamers enjoy listening to Gorillaz
39% enjoy Eminem
33% enjoy U2
32% enjoy Kanye West
30% enjoy Coldplay

Movies

63% of gamers are looking forward to X-Men: The Last Stand (FOX)
55% are looking forward to Pirates of the Caribbean: Dead Man's Chest (Disney)
33% are looking forward to The Da Vinci Code (Sony)
33% are looking forward to Superman Returns (Warner Bros.)
31% were looking forward to Mission: Impossible III (Paramount)

Television

68% of gamers watch "Family Guy" (FOX)
64% watch "The Simpsons" (FOX)
51% watch "South Park" (Comedy Central)
26% watch "Lost" (ABC)
24% watch "24" (FOX)
23% watch "The Daily Show" (Comedy Central)
22% watch "SportsCenter" (ESPN)
21% watch "American Idol" (FOX)
19% watch "Punk'd" (MTV)
16% watch "House" (FOX)
14% watch "Prison Break" (FOX)

Consumer Brands
The five consumer brands with the most positive impact on gamers are:

Google
Apple
Coca-Cola
ESPN
Target