Filed in archive Announcements by tom on July 14, 2006

Atari has continued it's recent plans to raise money by selling assets by selling the Driver franchise, including all the IP and most of the assets and all personnel at developer Reflections to Ubisoft, in a deal worth around US$24 million.

"We are thrilled with this acquisition which will allow us to add a prestigious title to our catalogue and to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, Driver® is one of the most successful brands in the history of video games. We look forward to leveraging the unique knowledge of the Ubisoft studios to ensure that Driver will be one of the leading brands of the next generation of consoles."

The deal is expected to close in the second quarter of the 2007 financial year.

Related Entries:

Atari Drops Prices - 14 May 2006
Atari secrets - 30 September 2006
Ubisoft senkt Preise! - 04 June 2007
Driver 76 - aus alt mach neu - 13 June 2007
Ubisoft expandiert nach China - 17 September 2007

« Runescape Signs with Wild... | Main | Call of Juarez »

Permalink: Atari Sells Driver to Ubisoft

Tags: atari ubisoft driver game sells driver+ubisoft atari+sells sells+driver

Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/29273

Addthis

Ask

Blinklist

del.icio.us

Digg

Fark

Facebook

Google

Lycos

Ma.gnolia

Mr Wong

Netscape

Netvousz

Newsvine

StumbleUpon

Slashdot

Tailrank

Technorati

Wink

Yahoo

Vote for Atari Sells Driver to Ubisoft:

Currently 8.00/10
1
2
3
4
5
6
7
8
9
10

Rating: 8.00 out of 4 vote(s) cast.

Response from: Survey Scout (10/18/06 5:44am)

Looks to me either to be one of two things, could be either they are consolidating their business to concentrate on their core product or they are experiencing more challenging times and tyring to raise some much needed cash.