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Personification is such a simple literary device. You take an animal or an inanimate object and you give it a voice and a personality. Simple, but effective.

We've all seen it. Two dogs in the park having a conversation about how to take care of their masters. The new diet drink in the fridge takes charge and throws out the cupcakes and makes friends with the carrots. The car that is left alone in the airport parking lot, sitting there jealously wondering what make and model its owner will rent at the other end of the flight.

Now XBox comes to life, too...



XBox's latest marketing tool is a video where you're supported to picture a classroom full of XBox units watching a training video on how to take care of their reals. That's you and me. They're games (and the video makes clear that games are a step up the evolutionary ladder from us), and we're reals.

The video is entertaining. It could even make you stop taking your XBox for granted.

If you're a PC gamer, then you probably love Steam, Valve Software's content delivery service. In Steam, the games are cheaper, there's an anti-cheat system in place, and there's even an incorporation of downloadable content. Alas, while Steam is awesome in many respects, it's not perfect. As you know, as games get more advanced, they get bigger so downloads can be a pain.

Itching for Empire: Total War? You're going to wait a while because the game needs to be downloaded completely first before you can start playing.

Enter British company Awomo. Their idea: take a game's core files, which should be enough to get it running, and then download the rest while you're playing. Easy peasy.

What does it tell you when a massively-multiplayer online RPG closes several servers? At the top of one's head, shutting down game servers probably doesn't bode well for the MMO as a whole. But according to Mythic GM Mark Jacobs' forum post, it's actually a good thing when Warhammer Online closed 43 North American and 20 European servers.

If you're a strategy fan, then chances are you've heard of Creative Assembly and its Total War series. Guess what? Creative Assembly is working on another title called Stormrise, a post-apocalyptic RTS, which would make its way to current-generation consoles and more importantly, the PC.

PC Games Hardware recently interviewed Artem Kulakov, the game's lead designer, who confirmed that Stormrise will be a DirectX10-only game. Do you hear that, XP gamers?

"From day one Stormrise has been designed as a new type of RTS for next generation consoles and PCs. Stormrise has been designed for DirectX 10 and Vista only right from the start. Integrating DX10.1 was an opportunity to increase performance and improve visual quality even further."

Good luck with the sales though, guys. Based on Steam's hardware survey results, 68.67% of its users still use XP, while Vista is still at 23.19%. While this survey is limited to Steam users, it's common knowledge that Windows XP is still the preferred OS even after seven years since its release.

One of the earliest memories I have as a child is one of playing Chess. I havent played as much as I would like to in recent years since having kids, but that's coming to an end. Last week my wife and oldest son had some "mommy and me" time and they ended up playing checkers after lunch.

The next day I fired up Chess Titans and started playing in the hope that my son would see me and come over. Sure enough, before I got to my second move he was hovering over, highly interested. I explained the game to him, and how each of the pieces was special. He picked it up quickly and within an hour he pretty much nailed each pieces ability and weakness.

Bioshock is probably one of my favorite games of recent times, so I'm awfully pleased to make y'all aware that a teaser has made it's way into the extras section on the PS3 version of the game. The teaser gives a tiny little hint into what Bioshock 2 might be all about, as well as giving it the subtitle "Sea of Dreams".

I won't spoil it for you, so go and check it out!

DRM in all worlds is contraversial, but it seems to have been significantly growing in the PC sector, esspeically with games like Spore allowing only one user to ever actually play the game properly.

After it was announced Far Cry 2 was to use the same type of protection as Spore, outrage spread around the online community, but Ubisoft have now clarified the facts.

It is indeed using the same Securom protection, but it is setup in a very different way; in fact, it's very much like Bioshock in the way you have up to 5 licences over 3 PCs, and they can be earned back by uninstalling the game.

It's not ideal, but it's better than Spore, I suppose....

Calling all Batfans....we've got a demo for you! The Lego videogame addaptation came out pretty darn well if you ask me, and now us PCGamers have a chance to sample it for ourselves. If you've put off buying this, give this sub 500mb demo a try, it's definitely at least worth that to see a Legofied Batman and Robin!

Via Atomicgamer

Have you ever wanted to unravel a conspiracy to kill the president? Well Activision's newest action shooter, Secret Service, will be right up your street. Setting you as a presidential bodyguard, it's your job to sort the mess out when the security of the nation is infiltrated. What fun!

Sounds rather swish....or generic? We'll see...